Inventor, Ron Richardson, worked in television broadcasting for over thirty years. In the early days, setting up mobile sports productions involved stringing long heavy cables to every corner of the arena. This had to be done quickly and efficiently. There’s no time to undo knots or twists. The only solution is to coil the cables using the over/under or “flip coiling” method. By simply alternating the cable twist on each loop, the cable can be played out without any twists or knots. This coiling method is much better and safer than using one’s elbow and ending up with a twisted mess. The downside is that once coiled, if one of the ends goes through the middle, there is an overhand knot for every two loops. If the loops get out of order, slip-knots can occur.
TV/Music people use string or black electrical tape to secure the coils. Ron decided to invent an organizer that optimizes the over/under coiling method and is attached to the cord so that it won’t get lost. The first U.S. patent (#7,124,975) was applied for in Spring 2004 with a major breakthrough to spark commercialization being the development of the one-piece Roadee design in July 2011. Ron retired from TV to pursue turning this design into real products.